The app is helpful, especially at first, but it soon becomes apparent that it is very limited. First of all, there is only an iPhone version, not one specifically made for iPad. I can live with that by downloading the iPhone app onto my iPad. HOWEVER, I quickly found out that these do not sync. Whatever Ive done on my iPad, like scheduling my weeks worth of meals, does not appear on my iPhone! I like to have the information on both, when Im out, shopping or in a restaurant, I use my phone, if Im home wanting to cook, I prefer my iPad. This is really a major flaw! Another missing feature is the ability to link to other FMD products. For example, selecting a meal from the book should allow me to link to the recipe in the book Ive already purchased in Kindle., it should also allow me to create a shopping list of ingredients I need, either for the week or by phase or by any metric I choose. I expect a lot more from apps I have to pay for, this one is very disappointing ....it should at the very least, be free.....